SEO is known as Search Engine Optimization is a methodology of strategies, techniques and tactics used for increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of search engines. If you have a hired a Digital marketing team to assist then SEO will be one activity they would be performing.
What do Search Engines look for?
There are ton of components that search engines look for improving the SEO of your site pages. Search Engines look for elements like title tags, Keywords, image tags, internal link structure and others. Apart from these search engines also look at visitor behavior, site structure and design and off-site factors for determining how highly ranked your site should be in the search engine result pages.